Exploring the future of digital experiences

I am Jesse

Blending technical expertise, creativity, and over 15 years of experience to craft impactful digital solutions.

About me

Hi, I’m Jesse Bäck - a web developer and technologist with a strong background in digital strategy, CRM systems, and content platforms, with a growing focus on AI integration.

My digital journey began in 1998 when I built my first website, and that curiosity has grown into a 15+ year career in web development, UX design, and digital marketing. I hold a Master of Science in Economics (Information Systems Science) from the University of Jyväskylä and have worked with both startups and established organizations to design and deliver human-friendly digital services.

For the past decade, I’ve also been an online entrepreneur, which has taught me how to combine big-picture thinking with practical execution. I’m especially interested in making complex systems understandable and usable, whether it’s CRM implementation, CMS setup and content architecture, or the design of smooth user journeys.

TL;DR

What do you actually do?

I design and build human-centered digital services using AI and web technologies.

Why do you do it? 

I do what I do because I believe in the power of technology to enhance human potential and solve meaningful problems. By combining creativity, intuition, and machine intelligence, I aim to create solutions that inspire and empower people in their personal and professional lives.

Mindset

True creativity lies at the intersection of curiosity and resistance. Embrace the unknown, and the breakthroughs happen where effort meets intuition.

Specialties

Generative AI & Emerging Technologies

  • Integrating tools like n8n, Midjourney, and Cursor into creative workflows

  • Designing training sessions on Practical AI and prompt design

  • Building lightweight AI prototypes with Python and various LLMS

Web Development & UX

  • Front-end development with HTML, CSS, JS, React

  • Certified in HubSpot CMS for Developers

  • Prototyping and UI design with Figma and v0

Digital Strategy & Marketing

  • Conversion optimization, A/B testing, SEO, GEO, AEO

  • Structuring content and architecture for better engagement

  • Ongoing work with e-commerce and performance-driven websites

Leadership & Collaboration

  • Competence Lead at Aava & Bang, Head of Digital at STOLT Running

  • Leading multidisciplinary teams and mentoring junior devs

  • Enabling innovation through clear communication and shared ownership

Inspiration

I draw inspiration from the intersection of technology, creativity, and humanity. Influential works like Dario Amodei’s Machines of Loving Grace explore how AI, when thoughtfully designed, can deepen human connection, enhance creativity, and address some of society’s most complex challenges. Tools like Claude Code and v0 fuel my belief that the future of both coding and design lies in the seamless collaboration between human intuition and machine intelligence.

Events like Grand One AI Day, held in November 2024 in Helsinki, and David Wedebrant’s thought-provoking presentation, inspire me to explore how AI can drive innovation in design and business.

I also follow thought leaders, authors, and innovators shaping the future of AI and technology:

  • Lex Fridman (AI researcher and podcast host)

  • Yuval Noah Harari (author of Sapiens)

  • Mustafa Suleyman (co-founder of DeepMind)

  • Ray Kurzweil (futurist and AI pioneer)

For deeper insights, I regularly tune into podcasts like the Lex Fridman Podcast and Data Skeptic, which provide thought-provoking discussions on the future of AI and its impact on society.

Don’t forget to check out the award-winning Running Laptop Backpacks by Stolt - a perfect blend of innovation, functionality, and design.

Say Hi

Say Hi

I’m always excited to connect with like-minded professionals and enthusiasts. Whether you’re interested in collaborating on a project or discussing the future of AI and design, feel free to get in touch using the form below or connect with me on LinkedIn.